The team at Ralph was tasked with creating and managing the content for the film Booksmart’s social media profiles. Booksmart is Olivia Wilde’s directorial debut about two academic superstars and best friends who realize they should have worked less and played more. Determined not to fall short of their peers, the girls try to cram four years of fun into one night.
I created static and motion design assets promoting the film. I helped establish a color palette and text animation style that reflected the humor and heart of the movie.