Formula 1 on nBC
Early style frames I created for the 2016-17 Formula 1 on NBC marketing campaign, including color, typography, and animation exploration. Formula 1 differs from our other motorsports properties because of it's international, upscale, and celebrity-driven nature. This concept centers around editorial design and aspirational, luxurious lifestyles.
The following are examples of final on-air and social media graphics the team created based upon my original design.
Designers: Josh Eriksen, Misha Polonsky, Anthony Siguil