The marketing team at NBC Sports developed an extensive social media content creation strategy as part of our multimedia campaign promoting the PyeongChang 2018 Winter Olympic Games. My team utilized the style guide created by the on-air graphics team and photography captured during NBC’s media shoots. As a passionate Olympics fan, I was eager to create static, animated, and template graphics before and during the games– which required quick turnarounds based on live events. I optimized efficiencies by creating a database of approved talent imagery and assisting in the management of freelance designers.

Created at NBC Sports
Role: Design, Animation