Despite its global popularity, Formula 1 had yet to capture the U.S. audience on a large scale. Unlike other motorsports, Formula 1 is defined by its international reach, luxury branding, and celebrity-driven appeal.

I developed the visual direction and style frames for NBC Sports’ Formula 1 coverage, establishing the typography, color, composition, and animation approach. The broader design team then translated that direction into the final on-air and social graphics package. This work established a visual tone that reflected the sport’s elegance while appealing to new American fans.

Client: NBC Sports
Role: Art Direction, Design
Team: NBC Sports Creative
Year: 2016–2017