For the first time in Winter Olympics history, NBC’s broadcast of the PyeongChang 2018 Games was live-streamed daily. Our NBC Sports marketing team supported the larger multimedia campaign with real-time social coverage.

I created social and digital graphics designed to engage audiences before and during the Games. Working with photography captured during NBC’s athlete media shoots, I developed static, animated, and templated content that could quickly reflect athletes, results, and live moments as the Games unfolded. The PyeongChang Olympics averaged 20.6 million primetime viewers per night, making it the most-watched Winter Games at the time.

Client: NBC Sports
Role: Design, Motion Design
Team: NBC Sports Creative
Year: 2018