Told from a fresh perspective, Booksmart is an unfiltered comedy about two teenage best friends and academic superstars who realize they should have worked less and played more. At Ralph, we developed a social media campaign that captured the spirit of this coming-of-age story for a new generation.

After my team explored multiple design directions, I refined the visual language and created static and animated assets to promote the film across social platforms. I established a style guide including color palette, collage treatments, and text animations that reflected the humor, chaos, and heart of the movie.

Created at Ralph
Client: Annapurna Pictures/United Artists Releasing

Role: Design / Animation