To raise awareness of Prime Video’s subscription offer, our U.S. marketing team launched a first-of-its-kind campaign in 2024. My creative team developed the “Seamless Stream” concept to show how easy it is to add your favorite content in one app through over 100 partners.

We produced a hero AV asset, platform-specific video cutdowns, and static digital assets. The campaign was refreshed at multiple touchpoints, including the Apple TV+ launch on Prime Video and our holiday brand campaign. Insights showed it lifted awareness, increased the likelihood of adding a subscription, and drove interest in the Prime Video brand. The campaign and its learnings laid the foundation for future brand-awareness efforts.

Created at Amazon

Role: Art Direction