To celebrate Women’s History Month, Prime Video launched a marketing campaign honoring women’s contributions to entertainment and everyday life. Our strategic priority was to reach women aged 35 and up. Creatively, we needed to reflect a yearlong commitment while maintaining a lighthearted, playful tone.

Partnering closely with a copywriter, we developed the campaign’s creative positioning and final assets. I led the design direction by building mood boards, sketches, and mocks, while staying aligned with brand guidelines. From there, I directed an external agency through creative refinement and production, presenting work to internal leadership throughout the process.

Created at Prime Video

Role: Art Direction
Copywriter: Miriam Roth

Shareable every day

The moments that move us forward deserve to be shared. Dive into women-led entertainment that spans generations, genres, and perspectives. Whether you're watching with your mom, your daughter, a friend, or on your own, Prime Video is your home for stories that spark connection, laughter, and possibility. Like stepping into a lively group chat, we celebrate women in their everyday moments—creating space for both meaningful exchanges and lighthearted banter.